January 2017 Newsletter

All Day Wedding Workshop – March 21, 2017

Flower Duet Announces a New All-Day In-Depth Wedding Workshop Including Professional Photos of your Work

ALL DAY WEDDING FLOWER DESIGN WORKSHOP

Kit and Casey will be your guides to the current trends for bridal bouquets, personal flowers, centerpiece designs AND arches! This will be an exclusive all-day workshop with a catered lunch and an opportunity to work with the most dedicated working floral design instructors in Los Angeles.

We are working floral designers who explore new ideas for weddings nearly every week of the year in every style from tropical greenery to garden rose organic. Flower Duet is your one-stop workshop for a fabulous wedding floral experience. We are delighted to offer this type of thorough wedding workshop which also includes professional photos of your work to keep.

What’s Included:

All-day design workshop combines all our wedding floral design classes into one day + bonus arch and garland application!

Hosted in our spacious floral and photo design studio in the South Bay of Los Angeles, California.

Digital professional photos of your work with a bride model holding your bouquet flowers.

We plan to run the seminar twice: March 21, 2017 and October 4, 2017.

All-day floral design workshop begins at 9 a.m. and ending at 5:30 p.m.

Includes a catered lunch & all flowers, vases and tools.

Class size limited to 12 students.

Cost is $625 per student.

Reserve Your Seat Today!

More Information…

Greenery is the 2017 Pantone Color of the Year

By Kit Wertz

Pantone Color of the Year Greenery

Casey and I are delighted to feature more greenery designs for 2017 with Pantone’s choice suitably named “Greenery!”

From Pantone’s press release, “A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.”

Here are some flowers and featured designs that showcase the 2017 Color of the Year.

Dear Wedding Photographers: Please Handle with Care

Flower Etiquette 101

By Flower Duet

Marsala Wedding Bouquet by Los Angeles-based florist, Flower Duet.

Treat a bride’s bouquet as gently as a new baby. Photo by Jeannie Mutrais.

A bridal bouquet is one of the most expensive line items on a wedding floral order and like an heirloom piece of grandmother’s crystal, please handle it with care.

  1. The first person to handle the bouquet after the florist places it in the bridal room, suite, church or with the experienced wedding planner is the bride.
  2. Ask permission from the bride before removing her bouquet from the bridal room or suite – this is especially important if she has yet to see it.
  3. Placing a bouquet on its side will crush the petals and after a few hours (about the time the ceremony begins), the crushed petals will start to turn brown. Please refrain from placing bouquets on the side until after the ceremony and formal portraits.
  4. Some flowers like Hydrangea should not be out of water for long, so if the bridal bouquet is made up of these water-loving flowers, please think twice before removing the bouquet from the water-filled vase it arrived in from the florist. If a bouquet were presented to the bride in a vase of water, it ought to stay in water as long as possible (see tip 2).
  5. Tune into the style of bouquet the bride is carrying. If she is not a professional model, we know you’ll be giving her tips on how to stand and smile. Be sure to pay attention to the bouquet and shoot it from the best angle. For example, a cascading bouquet drapes down.
  6. Please share photos with the other hard-working vendors if your clients allow it. We take photos at drop off of our work, but we know you have the best opportunities and results.

We appreciate the professionalism of our vendor partners and hope this mini-tip sheet helps capture the bouquet at its best.

Pink Bridal Bouquet

Dresses: Joanna August / Photography: Krista Mason / Florals: Flower Duet / Hair and Makeup: Kacee Geoffroy / Venue: The Colony House

From Handshakes to Hugs

Building Relationships Through Flowers

By Casey Schwartz

Ancient example of a handshake

Funerary stele of Thrasea and Euandria. Marble, ca. 375-350 BC. Antikensammlung Berlin, Pergamon Museum

After a recent week meeting with new vendor partners, clients and guiding a tour of the LA Flower Mart, I reflected on an amazing repeated experience during the course of each interaction.

At the beginning of each meeting when introducing myself to the new client or partner, we shook hands. By the end of every meeting, whether for twenty minutes or an hour, that same person hugged me.

Being a hugger by nature, perhaps these new people in my life sensed that in me and being huggers, too, the hugs just happened. In less than 60 minutes we bridged the gap from a business meeting to a potential partnership and friendship.

According to Wikipedia.com, archaeological ruins and ancient texts show that handshaking was practiced in ancient Greece as far back as the 5th century BC; a depiction of two soldiers shaking hands can be found on part of a 5th-century BC funerary stele on display in the Pergamon Museum, Berlin. The handshake is thought by some to have originated as a gesture of peace by demonstrating that the hand holds no weapon.

Floral shears are my choice of weapon to be reserved for flower stems in the studio.

I’d like to think it was a positive connection made with individuals over the course of sharing great moments talking about flowers and our shared passion for them. A study by Rutgers in 2008 stated that flowers make people happier and perhaps just talking about them makes people happier, too?

When I related my wonderful “handshakes to hugs” moments to my sister, she told me about an in-house corporate coach at a company she worked for and about every time you saw her, she gave you the biggest, most earnest hug you could imagine. At first, it was a bit disconcerting, but the next time you saw her, you found yourself looking forward to her hug because you knew she really meant it and it was just really nice.

Perhaps 2017 will be the year of the hug!

What is your floral design style?

Are you Sticky-Outy? Or Are you Roundy-Moundy?

By Kit Wertz

If you design flowers with us, we will know a little more about your personality from the way you place your flowers. We’ll know if you are a “sticky-outy” designer or a “roundy-moundy” designer.

“Huh?”

Okay…so these are not technical terms in floral design. They are made up terms we use in our everyday flower vernacular with our designers, clients and students.

Roundy Moundy flowers

Round arrangements that are neat and tidy reflect some hidden personality traits. Flower design by Kit of Flower Duet. Photo by Christopher Todd Studios at Terranea Resort.

Roundy-moundy floral designs are tight and compact. A few stems and blooms may poke out for some texture changes, but for the most part, the design is symmetrical and full of focal flowers.

Sticky-outy flowers

Letting flowers and greenery have more flow and natural shape exhibits a “sticky-outy” style. This design suggests a more loose aesthetic with less control but still holds a cohesive pattern. Flowers by Flower Duet. Photo by Kit Wertz

Sticky-outy floral designs tend to be more free flowing with lots of greenery and movement in the design. It can be asymmetrical and yet balanced. Some flowers are partially hidden, like little treasures to be mined by the eye.

Just for Fun! What’s Your Flower Style Personality?

You might be “sticky-outy” if…

  • Your desk papers are strewn about, but you know where it all is.
  • You spend time each day looking for your car keys.
  • You like the openness of a botanic garden.
  • Throw the duvet over the bed to pronounce it made.

You might be “roundy-moundy” if…

  • Your papers on your desk are in neat piles.
  • You put your keys in the same place when you walk in the door.
  • You feel at home in a formal English garden.
  • You make your bed every morning.

So, how do these types of designs pertain to personality traits? Well, we don’t really know for sure but here is our take on the styles.

Organic bud vase that has the sticky-outy style.

Lots of flow in a design shows a certain amount of easygoing and relaxed “sticky-outy” look.

When Casey and I first started to design flowers together, we realized we had two distinctly different styles. Casey was definitely “sticky-outy” and Kit was “roundy-moundy.” So, we wondered why were we so different in our floral designs? After all, we are sisters, have the same parents and very similar tastes.

For 12 years, Casey lived onboard a luxury cruise ship as an officer and had many adventures dealing with customs and immigration officials, Norwegian captains and each day presented a new challenge.

For the same 12 years, I had finished college and worked mostly in an office job as a production artist and technical writer with steady deadlines and workflow.

Finished Friendship Flower Arrangement by Flower Duet

Pavé style floral designs are a good example of controlled floral design. This is definitely a roundy-moundy style!

Casey was used to adjusting to changes in plan due to weather, the whims of passengers and challenging port officials who did not speak English. She was really good at improvising on-the-fly.

I, on the other hand, had a fairly predictable life and liked it that way. I enjoyed making plans and sticking to them. In short, I liked to be in control.

So…we decided that it must be the more controlled that you liked to be in life, the more controlled your flowers turned out to be. The more adventurous you are in life and able to roll with whatever comes your way, the more flowing your floral designs will look.

The funny thing is that in the 17 years we’ve had our floral business together, our personalities have melded. Casey and I can mimic each other’s style or any design we want to make for our clients. I now tend to be much more adventurous in my floral designs and love the freedom it offers. Since having twins 6 years ago, I realize that one cannot control much of anything…so it is sometimes best to just roll with whatever happens.

Regardless of your flower style or personality, all that matters is that you are having fun with your flowers.

Flower Duet Featured in California Wedding Day

Real Weddings, Boutonnière Ideas and The Haute List: South Bay

CA Wedding Day Cover Winter 2017

Flower Duet continues to receive top-notch press for its work in the wedding industry in Los Angeles. In the current issue of California Wedding Day, Flower Duet is featured in three sections of the magazine!

Boutonnieres by Flower Duet in CA Wedding Day

Flower Duet had two boutonnières featured in the Winter 2017 issue of California Wedding Day.

Publisher Thea Hardgrove tapped Flower Duet to create the wedding flowers for her daughter’s wedding at Cielo Farms which was featured on four pages of the Winter 2017 magazine. Here is a snapshot of the feature with wedding details designed and planned by At Your Door Events.

CA Wedding Day Real Wedding Winter 2017 Flowers by Flower Duet

Flower Duet’s florals are in a 4-page feature in the Winter 2017 California Wedding Day Magazine.

You can see more online at California Wedding Day or purchase a copy at local stores in Southern California now.

Flower Book Recommendation

Gardenista BookGardenista: The Definitive Guide to Stylish Outdoor Spaces

 

Kit has been a big admirer of the garden blog Gardenista for many years and was happy to see a hardcover book out in late 2016 featuring all the greatest ideas that are current in garden design.

Authored by Michelle Slatalla and the editors of Gardenista, this book is spot on for not just gardens in Northern California where the blog is based, but in Massachusetts, London, Brooklyn, Los Angeles, and Austin.

Gardenista: The Definitive Guide to Stylish Outdoor Spaces offers a guide to color palettes for a garden, how to obtain the look of the 13 gardens feature in the book from outdoor pots, to tools to colored garden hoses and where to purchase each item. There are design ideas including how to make a garden pendant light from a terracotta flower pot and a windproof outdoor tablecloth.

So, while your garden is under a blanket of snow or a muddy mess of rain, check out this book and make a plan for the spring.

 

 

Flower Tool: Cleaning Supplies

What to Use to Keep Vases and Tools Clean

Chlorox Wipes

These wipes are perfect for cleaning up 30 pairs of floral shears after a class. One wipe will take care of the blades of 15 cutters.

There are a few tried and true ways to clean vases, containers, surfaces and tools in the flower business.

It is very important to keep floral vases, cutters, and buckets clean to ensure long stem life and here are traditional options and “green” options for you to try out in your own floral design studio.

Here are a few of the types of cleaning tools we use in our studio that you might find useful.

Traditional Cleaners

Clorox Cleaning Wipes: Great for wiping up work tables and cleaning off floral shears.

Floralife DCD Cleaner: We use this for our floral buckets and vases. It doesn’t quickly break down or evaporate like bleach. Creates a protective coating that keeps on working over many days.

Eco-Friendly Cleaners

White Distilled Vinegar: It’s important not to use soap when cleaning vases as it can leave a residue. If you are a fan of vinegar for cleaning your house, it works just as well in vases.

Hydrogen Peroxide: It’s non-toxic, but will bleach cloth, so be careful with it. Hydrogen peroxide is a safe cleaner to use around kids, or anyone with respiratory problems, because it’s not a lung irritant. Fill an opaque spray bottle with hydrogen peroxide and spray anything you need to clean! (Hydrogen Peroxide is sold in a dark bottle…just put your own spray pump on the existing bottle. It will lose its potency if you put it in a clear bottle.)