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This year’s theme was the “Wed­ding & Event Heroes Mas­ter Class” where we all shared keys to build­ing a suc­cess­ful busi­ness in our indus­try. Our past events focused on sav­ing the day dur­ing a par­tic­u­lar event, but this year, we want­ed to share how to build a wed­ding and event indus­try busi­ness successfully.

Dur­ing the brunch our guests dined on scrump­tious food pre­pared by Terranea’s excel­lent chef and cater­ing staff, we had three mini break­out ses­sions where guests learned some new hands-on skills.

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At Flower Duet’s sta­tion, we teamed up with Ida Gard­ner to talk about the impor­tance of team­work – espe­cial­ly when often­times one works with new ven­dors every week for dif­fer­ent events.

Dish Wish and Miki & Son­ja Pho­tog­ra­phy were on hand to show event plan­ners how to style a table using a pletho­ra of dish options to make Insta­gram-Wor­thy Tablescapes.

And, when guests arrived, they had an oppor­tu­ni­ty to learn how to take their event social with a viral pho­to booth by Smile Lounge Pho­to Booth.

Dur­ing the pre­sen­ta­tion hour of the “Mas­ter Class” five of our WEHeroes pre­sent­ed key take­aways for our guests to help pro­tect their busi­ness­es and help them grow.

From how to hire employ­ees that fit your busi­ness mod­el from VOX DJS, to how to evolve a part­ner­ship from Cop­per Wil­low Paper Stu­dio. Made By Meg pre­sent­ed the essen­tials for food safe­ty for on-loca­tion events and Design Vis­age explained the dif­fer­ence between an employ­ee and an inde­pen­dent con­trac­tor. VIPS Enter­tain­ment talked about the impor­tance of pro­tect­ing your Intel­lec­tu­al Prop­er­ty to insure that what is yours, stays yours.

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Learn more about our #WEHEROES mem­bers and their wed­ding & event businesses:

Read all about it and see all our flo­ral designs in our May Flo­ral Trends Newsletter.