September 2018 News

How to Organize a Flower Production Line

When you have a lot of events going on with lots of design­ers help­ing, it’s a handy idea to have ways to make the bou­quet pro­duc­tion line go faster and smoother! One way we’ve helped this is to mark buck­ets with the num­ber of stems per bou­quet or cen­ter­piece so at a glance it’s easy to pick out the right num­ber of stems for each design.

One of our reg­u­lar helpers is a painter who rec­og­nized as a way to improve our non-reusable paper method of label­ing buck­ets with stem counts.

For Casey’s birth­day, she sur­prised her with a col­lec­tion of hand-made, dec­o­rat­ed and lam­i­nat­ed cards to be used for the pur­pose of keep­ing the Flower Duet Pro­duc­tion line going!

birthday box

Here is the box with all the cus­tom-made num­ber cards inside along with a beau­ti­ful message!
Number cards 1-10

Here is an exam­ple of all the num­bers she cre­at­ed for us. There are mul­ti­ple sets of each number.
Number 2 card detail

Here is an exam­ple of the sweet hand-drawn detail on a num­ber 2 card.
Number 4 next to floral bucket

Num­ber 4 shows that we need to use four stems of lisianthus for that par­tic­u­lar design.

This Month’s Free Online Floral Class

Free Class of the Month

Check out how to make an ele­gant Long and Low cen­ter­piece based on an actu­al design we did for a char­i­ty event. This class fea­tures tech­niques you can adapt to any num­ber of designs and uses a vari­ety of pre­mi­um flow­ers includ­ing ros­es and spray roses!

This is part of our ongo­ing Flower Arrang­ing Fri­day series you can sub­scribe to for a low month­ly fee! You’ll receive down­loads of the sup­plies used in each class, step-by-step video instruc­tion and lots of tips along the way!

Long and Low White Centerpiece How To

For this mon­th’s free online sam­ple class, Kit shows you how to cre­ate a long and low cen­ter­piece that is sure to impress. Pho­to by Flower Duet

A Full Bouquet of Lessons one Stem-At-A-Time

Our Flower Arrang­ing Fri­days series is a per­fect­ly-sized approach to learn­ing the art of flo­ral design. With each mini-class, we’ll show you a tru­ly use­ful flo­ral design tech­nique in a cur­rent event flo­ral design style. This class series will keep you won­der­ing what we’ll show you next!

As part of each class, you’ll receive: 
1. A down­load­able PDF list of sup­plies includ­ing the flower recipe.

2. Easy-to-fol­low mini video lessons so you’ll nev­er have to rewind the video to see a step again.

3. Tips and florist secrets to help you be a suc­cess­ful flo­ral arranger!

Certified American Grown Farm & Flower Guide 2018–2019

Casey and I have been part of the move­ment to inform con­sumers on the val­ue of Amer­i­can Grown Flow­ers since 2013 when we invit­ed Debra Prinz­ing into our stu­dio to speak about her book, The 50 Mile Bou­quet. As a result of that rela­tion­ship, we’ve been intro­duced to a pletho­ra of farm­ers who grow amaz­ing flow­ers and green­ery with­in a short radius of our stu­dio! In 2016, we con­tin­ued our role as brand ambas­sadors for local­ly grown Amer­i­can flow­ers by design­ing the Field to Vase Din­ner flo­rals for the April din­ner at The Flower Fields in Carls­bad. It was a once-in-a-life­time expe­ri­ence to design flow­ers on a farm and then sit down to a local­ly pro­cured and pro­duced din­ner with 150 guests!

This guide, pub­lished by the Cer­ti­fied Amer­i­can Grown Coun­cil in part­ner­ship with Florists Review Mag­a­zine fea­tures farm­ers and flow­ers from around the Unit­ed States. Its pur­pose is to fur­ther assist retail­ers to use local sup­pli­ers for flo­ral and green­ery supplies.

The cover of this year's American Grown Farm & Flower Guide.

The cov­er of this year’s Amer­i­can Grown Farm & Flower Guide.
A detail page of the Flower Farm Directory portion of the guide.

A detail page of the Flower Farm Direc­to­ry por­tion of the guide which shows loca­tion by state with address, phone num­ber, con­tact email and web­site address.
Camflor's 2-page spread in the American Grown Farm & Flower Guide 2018-2019

Part of the guide fea­tures 2‑page spreads of large farms with a bou­quet or arrange­ment show­ing the wide vari­ety of flow­ers and foliage grown by farm­ers across the Unit­ed States. This page fea­tures Cam­flor based in Wat­sonville, California.
Botanical index page example on the American Grown Farm & Flower Guide

The guide also includes a Botan­i­cal index of flow­ers and foliage grown with­in the Unit­ed States again demon­strat­ing the wide vari­ety of pop­u­lar blooms and stems today’s design­ers crave.

Here are some more details about the guide and its origins and how you can obtain a copy. Go To AmericanGrownFlowers.org

How can floral designers, wholesalers, or event companies obtain a copy? Is there a cost? 

Contact Certified American Grown and we will send them out.

They are also avail­able at the major trade shows through­out all of next year.

Was this published in partnership with Florists’ Review Magazine?

Yes!

This is an annu­al pub­li­ca­tion that is pro­duced in con­junc­tion with Florists’ Review and Super Flo­ral Mag­a­zine. This is the sec­ond annu­al edi­tion for Cer­ti­fied Amer­i­can Grown, but it is the 8th year we’ve pro­duced a farm guide with them. The first 6 years fea­tured CA Grown Flowers.

Will it be published every year?

Yes!

How do farmers join?

To join Certified American Grown, we encourage farmers to start with our online questionnaire to get to know them:

Go to:
americangrownflowers.org/
get-certified

SLOW FLOWERS SUMMIT VIDEOS!

In case you missed the Slow Flow­ers Sum­mit in Wash­ing­ton, D.C. this sum­mer, you can now watch the videos of all the speak­ers! Debra Prinz­ing, founder of Slow Flow­ers and its Sum­mit has put togeth­er and is offer­ing a chance for you to see all the speak­ers from this year’s event. Here is a trail­er video and a chance to pur­chase the videos from SlowFlowers.com. Casey and I were speak­ers at this year’s sum­mit and our pre­sen­ta­tion and flower demon­stra­tions are avail­able to see, too!

Video Release: SLOW FLOWERS SUMMIT 

Slow Flow­ers Sum­mit Video Series-2018 from debra prinz­ing on Vimeo.

The Slow Flow­ers SUMMIT took place on June 29th in Wash­ing­ton, D.C. and if you missed it, no wor­ries! You can now enjoy a “vir­tu­al” pass to expe­ri­ence Christi­na Stem­bel of Far­m­girl Flow­ers inspir­ing keynote, as well as all four of the fea­tured pre­sen­ta­tions that we record­ed on video. Click the video trail­er above to get a taste of the Sum­mit Video Pack­age, which you can down­load and watch for an afford­able price of $48.

Flower Book Review

Flower Book Recommendation:: Rachel Ashwell: My Floral Affair: Whimsical Spaces and Beautiful Florals

Remem­ber Shab­by Chic?  It was a move­ment start­ed over 30 years ago that turned into a way of life and a term to describe relaxed ele­gance. The New York Times described her slip-cov­ered sofa as a “dec­o­rat­ing equiv­a­lent of a peas­ant blouse and worn jeans.” Walk into any Pot­tery Barn store with its slip-cov­ered sofas and easy chairs and you will still feel the SoCal vibes that shaped Rachel Ash­well’s design aes­thet­ic she trademarked.

In this book, My Flo­ral Affair,  that “slipped” by us in its Feb­ru­ary 2018 pub­li­ca­tion, Ash­well is show­ing all the won­der­ful, calm­ing ways of easy-going ele­gant liv­ing and this time through her love of flow­ers. “She taught peo­ple that it was O.K. to be slight­ly messy,” said Mar­i­an McEvoy, a for­mer edi­tor in chief of Elle Décor and House Beau­ti­ful. The pages of flo­ral arrange­ments shout to the view­er “designed chaos.” It is right on mes­sage with her com­plete home dec­o­ra­tion pat­terns, so enjoy, sit back and relax. Because while life is beau­ti­ful, it’s often a lit­tle messy. Embrace it.

From the publisher:

Dis­cov­er Rachel Ashwell’s flo­ral inspi­ra­tions and the unique touch she brings to inte­ri­ors in her first book ded­i­cat­ed to flow­ers, a deeply-held pas­sion come to life. Flow­ers and flo­ral dec­o­ra­tion are at the core of Rachel Ashwell’s world and her designs. From her show­case rose gar­den in Cal­i­for­nia, she set out with pho­tog­ra­ph­er Amy Neun­singer to cap­ture the full-blown romance of the quin­tes­sen­tial Eng­lish coun­try house, the dra­mat­ic col­or­ways of north­ern Europe, and the fad­ed opu­lence of a Parisian apart­ment. This is the sto­ry of that mag­i­cal jour­ney, which takes us through a vari­ety of beau­ti­ful spaces large and small, some ornate and oth­ers sim­ple. Every aspect of flo­ral accents is show­cased, from wall­pa­per to fab­rics, floors to ceil­ings, archi­tec­tur­al details, light­ing and, of course, flower arrange­ments, some breath­tak­ing and some sim­ple… but all beau­ti­ful in their own right.

Flower Tool Review

Flower Tool :: Online Directory of Flowers

We know a lot about flow­ers, but some­times one stumps us or we need to know its avail­abil­i­ty. I stum­bled across this direc­to­ry online last month and think its worth a vis­it. The trade asso­ci­a­tion Inter­na­tion­al Flo­ral Dis­trib­u­tors has an online flower gallery that is use­ful for show­ing images of col­ors and the names of flowers.

Almost 5000 flow­ers and pot­ted plants are in the gallery and show a vari­ety of filter/search choic­es from the cat­e­go­ry, type, col­or, avail­abil­i­ty, fra­grancy and key­word. The only pur­pose of this gallery is to see what a flower looks like and when it’s most like­ly available.

How you might use it is to find options for new col­ors — like browns or nat­ur­al col­ored flow­ers that are pop­u­lar now or some­thing nov­el like “black flowers.”

This is a won­der­ful addi­tion to the many oth­er qual­i­ty flower gal­leries online from whole­salers like Mayesh.com the infor­ma­tive site SierraFlowerFinder.com and the Amer­i­can Grown Flow­ers Farm and Flower Guide!

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Sign up for the free newslet­ters we write based on our dai­ly expe­ri­ence as wed­ding and event flo­ral design­ers in trend-set­ting Los Angeles.

Based near the Beach in the South Bay of LA, Kit & Casey take you on a jour­ney each month to our events we cre­ate and share with you the hottest trends in flo­ral design.

As sought-after flo­ral design instruc­tors, you’ll learn the lat­est tips and tricks of the trade.

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Each month, we cov­er a cur­rent event in the flo­ral trade, flo­rals from real wed­dings, our lat­est flower adven­tures and endeav­ors, design tips, cur­rent flo­ral trends, flo­ral design class­es and work­shops, book rec­om­men­da­tions and flo­ral tool tips.

Since 2010, we’ve cre­at­ed a hot list of what’s on for flo­ral design in and beyond South­ern Cal­i­for­nia. As guest speak­ers inside and out­side of Cal­i­for­nia, we know what clients need in the wed­ding and event indus­try. We are your trust­ed resource for flo­ral design tips and tech­niques for all lev­els of the flower enthusiast.

We are Kit Wertz and Casey Schwartz, the sis­ter design team of Flower Duet. We are com­mit­ted to edu­cat­ing our stu­dents and fans since we start­ed our flo­ral design busi­ness in 1999.

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