May 2018 NewsletterKit Wertz2019-01-21T17:54:56+00:00
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Each month, we cover a current event in the floral trade, florals from real weddings, our latest flower adventures and endeavors, design tips, current floral trends, floral design classes and workshops, book recommendations and floral tooltips.
Since 2010, we’ve created a hot list of what’s on for floral design in Southern California and beyond. As guest speakers inside and outside of California, we know what clients are searching for in the wedding and event industry. We are your trusted resource for floral design tips and techniques for all levels of the flower enthusiast.
Kit Wertz and Casey Schwartz, the sister design team of Flower Duet, have been committed to educating our students and fans since we started our floral design business in 1999.
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Hydrangeas and Ranunculus blooms make up this simple vase design that is great for a winter white floral display. Flowers by Flower Duet. Photo by Kit Wertz.
May 2018 News
Happy Mother’s Day to All the Moms In Your Life!
By Kit Wertz
It’s my 8th Mother’s Day and I am enjoying little outings with my kids more and more. Recently, we went to a World Market to look for some vase and container ideas for upcoming events and I couldn’t help but notice all the flower-themed gift items in the store. I snapped away knowing that these are great ideas for the Mom in your life who likes flowers. I know you’ll make a flower arrangement for that special someone, but in case you want to add another flower item to your gift basket for Mom, here are some cute ideas!
Floral candles at Cost Plus World Market — Photo by Kit Wertz.
Pretty tropical-themed canned wine by Underwood at Cost Plus World Market — Photo by Kit Wertz.
Floral pillow at Cost Plus World Market — Photo by Kit Wertz.
Floral pruners at Cost Plus World Market — Photo by Kit Wertz.
Floral robe at Cost Plus World Market — Photo by Kit Wertz.
Floral tea towel at Cost Plus World Market — Photo by Kit Wertz.
Floral aluminum water bottle at Cost Plus World Market — Photo by Kit Wertz.
Flower Garden Wine at Cost Plus World Market — Photo by Kit Wertz.
Succulent notebook Cost Plus World Market — Photo by Kit Wertz.
Flower Duet In Florists’ Review Magazine May 2018 Issue
Feature article about Kit and Casey and a Byline by Kit
We were featured in the Slow Flowers Journal section of the May 2018 Issue of Florists’ Review magazine…AND…Kit wrote a cover article about the Los Angeles Flower District!
Florists’ Review is the oldest and largest trade publication in the floral industry and the industry’s only independent monthly magazine. The Slow Flowers Journalwas founded and written by Debra Prinzing, “providing ideas and inspiration for your floral year to come in design, business, flower sourcing, and branding.” It appears in each issue of Florists’ Review magazine as well as online.
From the publisher’s website:
“Florists’ Review has been serving the floral industry for nearly 120 years. Established by Gilbert Leonard Grant in 1897 as The Weekly Florists’ Review, it was the first floral magazine to use photography rather than sketches, giving florists a true picture of what was happening in their industry.
Our parent company, WildFlower Media Inc., is a business-to-business media company that is deeply entrenched in the professional floral industry. In today’s multimedia world, WildFlower Media Inc. continues to provide high-quality content targeted for the professional floral industry. The portfolio of products centers on the flagship publication, Florists’ Review, the industry’s only independent monthly magazine for the retail/wholesale/supplier market. Other important connections to the floral marketplace include our website, special supplements, e-newsletters, videos, online Sourcebook, social media relationships and a host of marketing services.”
Take a Flower Cue: Be a Free Spirit
By Casey Schwartz
Free Spirit Roses tell us to follow our dreams at any age! — Photo by Casey Schwartz
FreeSpirit. This is the name of a rose and it is what every human has. I had the delight and honor to be a part of Career Day for two middle schools and an elementary school in my neighborhood last month.
On the heels of “Lock Down Drills and Active Shooter Drills,” I wanted to remind these kids ages 7–14 that they all have the FreeSpirit to choose careers and life paths that are good, helpful, kind and perhaps even fun! I made ten arrangements with these Free Spirit roses over the last couple of weeks to over 200 students who asked great questions.
I was happy to share answers and fun stories about my careers at sea and on land which included flowers. They learned that flowers are a part of every single culture, that flowers grow all over the world including on farms close to our schools and are appropriate for just about every single occasion and for no reason at all. Give flowers to the ones you love, give them to yourself, give them to anyone. They make everyone smile and feel happy. That is a great feeling.
This Month’s Free Flower Class from our Online Flower Arranging Courses
It’s lilac time and Kit shows you an easy way to layer with lilacs in this month’s free course we offer as a preview to our Flower Arranging Fridays Forever — Online Flower Course. For a monthly fee, you have access to a new class each week and all the classes we’ve posted since the first week of January 2018!
Lavender & Ultra Violet Themed Flower Wall and Ceiling
Pantone 2018 Color of the Year in Full Bloom!
Pantone 2018 color of the year, Ultra Violet, was in full bloom on a flower wall Constructed for Brenton Wolf Design by Flower Duet and its team at The Grove in Los Angeles.
Flower Duet teamed up to help execute a design by both-coasts floral designer Brenton Wolf for the second time and helped to create and install this amazing floral room for an event at The Grove. Gives new meaning to #wallflower.….hardly shy and reserved but bold and stunning. American grown lavender, statice, ferns, misty blue, and statice graced the walls! Flowers sourced from Mellano and Company, Mayesh, Flower Link, and FleuraMetz USA.
Flower Book Review
Checking out my local library for new fiction goes hand-in-hand with a trip to the flower arranging section to see if I missed any cool floral books! I found this one last week that was published in 2016.
While perusing for something to watch on Netflix that does not involve zombies, I found this inspirational — based on a true story — feature film about a landscape architect who became the youngest designer to win at the annual Chelsea Garden Show. Dare to Be Wild is about the life of Irish garden designer, Mary Reynolds, who faced more than a few obstacles to enter the competition, receive funding and gain assistance to create an amazing gold medal-winning feature garden at the show.
“I believe that man is nature…
that nature is man.”
- Mary Reynolds
I truly think that anyone who loves gardens, nature, flowers and triumphing over naysayers will love this movie.
Don’t Forget to Reserve Your SLOWFLOWERSSUMMIT Tickets!!!
We are getting very excited about our appearance and presentation at The 2nd Annual Slow Flowers Summit on June 29, 2018, in Washington, D.C. — our old stomping grounds.
Casey and Kit will be talking about our diversified business model. We’ll educate floral designers and florists on how to expand their business to include education.
Flower Duet offers a generous wedding package including a trip to the LA Flower Mart and a mockup design of the wedding vision. Check out the details on our Wedding Flowers page. If you are coming to the Los Angeles area for your wedding, we are your Los Angeles wedding destination florist!