September 2018 News
How to Organize a Flower Production Line
When you have a lot of events going on with lots of designers helping, it’s a handy idea to have ways to make the bouquet production line go faster and smoother! One way we’ve helped this is to mark buckets with the number of stems per bouquet or centerpiece so at a glance it’s easy to pick out the right number of stems for each design.
One of our regular helpers is a painter who recognized as a way to improve our non-reusable paper method of labeling buckets with stem counts.
For Casey’s birthday, she surprised her with a collection of hand-made, decorated and laminated cards to be used for the purpose of keeping the Flower Duet Production line going!
Here is the box with all the custom-made number cards inside along with a beautiful message!
Here is an example of all the numbers she created for us. There are multiple sets of each number.
Here is an example of the sweet hand-drawn detail on a number 2 card.
Number 4 shows that we need to use four stems of lisianthus for that particular design.
This Month’s Free Online Floral Class
Free Class of the Month
Check out how to make an elegant Long and Low centerpiece based on an actual design we did for a charity event. This class features techniques you can adapt to any number of designs and uses a variety of premium flowers including roses and spray roses!
This is part of our ongoing Flower Arranging Friday series you can subscribe to for a low monthly fee! You’ll receive downloads of the supplies used in each class, step-by-step video instruction and lots of tips along the way!
For this month’s free online sample class, Kit shows you how to create a long and low centerpiece that is sure to impress. Photo by Flower Duet
A Full Bouquet of Lessons one Stem-At-A-Time
Our Flower Arranging Fridays series is a perfectly-sized approach to learning the art of floral design. With each mini-class, we’ll show you a truly useful floral design technique in a current event floral design style. This class series will keep you wondering what we’ll show you next!
As part of each class, you’ll receive:
1. A downloadable PDF list of supplies including the flower recipe.
2. Easy-to-follow mini video lessons so you’ll never have to rewind the video to see a step again.
3. Tips and florist secrets to help you be a successful floral arranger!
Certified American Grown Farm & Flower Guide 2018–2019
Casey and I have been part of the movement to inform consumers on the value of American Grown Flowers since 2013 when we invited Debra Prinzing into our studio to speak about her book, The 50 Mile Bouquet. As a result of that relationship, we’ve been introduced to a plethora of farmers who grow amazing flowers and greenery within a short radius of our studio! In 2016, we continued our role as brand ambassadors for locally grown American flowers by designing the Field to Vase Dinner florals for the April dinner at The Flower Fields in Carlsbad. It was a once-in-a-lifetime experience to design flowers on a farm and then sit down to a locally procured and produced dinner with 150 guests!
This guide, published by the Certified American Grown Council in partnership with Florists Review Magazine features farmers and flowers from around the United States. Its purpose is to further assist retailers to use local suppliers for floral and greenery supplies.
The cover of this year’s American Grown Farm & Flower Guide.
A detail page of the Flower Farm Directory portion of the guide which shows location by state with address, phone number, contact email and website address.
Part of the guide features 2-page spreads of large farms with a bouquet or arrangement showing the wide variety of flowers and foliage grown by farmers across the United States. This page features Camflor based in Watsonville, California.
The guide also includes a Botanical index of flowers and foliage grown within the United States again demonstrating the wide variety of popular blooms and stems today’s designers crave.
Here are some more details about the guide and its origins and how you can obtain a copy. Go To AmericanGrownFlowers.org
How can floral designers, wholesalers, or event companies obtain a copy? Is there a cost?
Contact Certified American Grown and we will send them out.
They are also available at the major trade shows throughout all of next year.
Was this published in partnership with Florists’ Review Magazine?
This is an annual publication that is produced in conjunction with Florists’ Review and Super Floral Magazine. This is the second annual edition for Certified American Grown, but it is the 8th year we’ve produced a farm guide with them. The first 6 years featured CA Grown Flowers.
Will it be published every year?
To join Certified American Grown, we encourage farmers to start with our online questionnaire to get to know them:
SLOW FLOWERS SUMMIT VIDEOS!
In case you missed the Slow Flowers Summit in Washington, D.C. this summer, you can now watch the videos of all the speakers! Debra Prinzing, founder of Slow Flowers and its Summit has put together and is offering a chance for you to see all the speakers from this year’s event. Here is a trailer video and a chance to purchase the videos from SlowFlowers.com. Casey and I were speakers at this year’s summit and our presentation and flower demonstrations are available to see, too!
Video Release: SLOW FLOWERS SUMMIT
Slow Flowers Summit Video Series-2018 from debra prinzing on Vimeo.
The Slow Flowers SUMMIT took place on June 29th in Washington, D.C. and if you missed it, no worries! You can now enjoy a “virtual” pass to experience Christina Stembel of Farmgirl Flowers’ inspiring keynote, as well as all four of the featured presentations that we recorded on video. Click the video trailer above to get a taste of the Summit Video Package, which you can download and watch for an affordable price of $48.
Flower Book Review
Remember Shabby Chic? It was a movement started over 30 years ago that turned into a way of life and a term to describe relaxed elegance. The New York Times described her slip-covered sofa as a “decorating equivalent of a peasant blouse and worn jeans.” Walk into any Pottery Barn store with its slip-covered sofas and easy chairs and you will still feel the SoCal vibes that shaped Rachel Ashwell’s design aesthetic she trademarked.
In this book, My Floral Affair, that “slipped” by us in its February 2018 publication, Ashwell is showing all the wonderful, calming ways of easy-going elegant living and this time through her love of flowers. “She taught people that it was O.K. to be slightly messy,” said Marian McEvoy, a former editor in chief of Elle Décor and House Beautiful. The pages of floral arrangements shout to the viewer “designed chaos.” It is right on message with her complete home decoration patterns, so enjoy, sit back and relax. Because while life is beautiful, it’s often a little messy. Embrace it.
From the publisher:
Discover Rachel Ashwell’s floral inspirations and the unique touch she brings to interiors in her first book dedicated to flowers, a deeply-held passion come to life. Flowers and floral decoration are at the core of Rachel Ashwell’s world and her designs. From her showcase rose garden in California, she set out with photographer Amy Neunsinger to capture the full-blown romance of the quintessential English country house, the dramatic colorways of northern Europe, and the faded opulence of a Parisian apartment. This is the story of that magical journey, which takes us through a variety of beautiful spaces large and small, some ornate and others simple. Every aspect of floral accents is showcased, from wallpaper to fabrics, floors to ceilings, architectural details, lighting and, of course, flower arrangements, some breathtaking and some simple… but all beautiful in their own right.
Flower Tool Review
Flower Tool :: Online Directory of Flowers
We know a lot about flowers, but sometimes one stumps us or we need to know its availability. I stumbled across this directory online last month and think its worth a visit. The trade association International Floral Distributors has an online flower gallery that is useful for showing images of colors and the names of flowers.
Almost 5000 flowers and potted plants are in the gallery and show a variety of filter/search choices from the category, type, color, availability, fragrancy and keyword. The only purpose of this gallery is to see what a flower looks like and when it’s most likely available.
How you might use it is to find options for new colors — like browns or natural colored flowers that are popular now or something novel like “black flowers.”
This is a wonderful addition to the many other quality flower galleries online from wholesalers like Mayesh.com the informative site SierraFlowerFinder.com and the American Grown Flowers Farm and Flower Guide!
Take a Survey
We’d love to know what you think about our new Online Flower Classes