If you teach floral design, offer students extra flower class tips after the class to keep the relationship alive. We offer a lot of floral information at every class we teach, whether at our studio in Torrance, California, or at a company’s offices in a large conference room. As a takeaway, we offer more free information online that changes as the season changes.
The main page we offer these extra tips is our TIPS page! You can preview it anytime on our site to get an idea of how to provide your students and clients a little more information and get them to come to your website to see other offerings you may have. For example, we list all of our in-house workshops and our online classes.
You can use this type of page as a lead generator too…collect emails and offer a free eBook in exchange. Check out an example of our “Roses eBooklet” people can download for free, too.
On this page, we also offer a quick “top ten tips” video to help entice students to sign up for our online courses of which there are more than 280 to choose from — most of them being available once they sign up for our monthly Flower Arranging Friday’s subscription.
