Rose Parade Blooms Again
I’ve been writing for The Bloomin’ News, LA’s own floral trade magazine, for about 10 years. This past issue was a great process because I really got to know the people behind the scenes of the world famous and historic Tournament of Roses Parade. I interviewed the top float builders and the top provider of flowers for the parade to put in hours of interviews into one article that talked about how great it was to have the parade back after is was cancelled due to Covid for 2021.
For those of you who don’t know much about the parade, here is a quick synopsis. First held on January 1, 1890, the Rose Parade is watched by hundreds of thousands of spectators. The Rose Bowl college football game was added in 1902 to help fund the cost of staging the parade. It was started to showcase the winter flowers and fruits of the region. The parade is held in Pasadena, California every January 1 except when that date falls on Sunday — then it’s held on January 2. There have been very few exceptions as to when the parade was not held. During World War II and during Covid, there were not parades in 1942, 1943, 1944 and 2021. You can read the article for FREE here at The Bloomin’ News online.
Large Scale Florals Tutorial — with No Floral Foam
I also wrote the By Design article for this issue about how to create large-scale florals without wet floral foam (which cannot be composted or reused). I give away all the secrets to this technique in hopes that we can encourage more event florists to think sustainably wherever and whenever they can.
How to Add Floral Design Instruction to Your Business Model
Last but not least, I also wrote an article on how to add floral instruction to your business model. I ask questions like, is this right for you? How can you add it incrementally as a value add for your customers? Casey and I have been teaching for over 20 years. It’s hard work. We’ve learned the hard way on what to do and what not to do. You can learn all of this easily by reading the article! How cool is that?
