Rose Parade Blooms Again

I’ve been writ­ing for The Bloomin’ News, LA’s own flo­ral trade mag­a­zine, for about 10 years. This past issue was a great process because I real­ly got to know the peo­ple behind the scenes of the world famous and his­toric Tour­na­ment of Ros­es Parade. I inter­viewed the top float builders and the top provider of flow­ers for the parade to put in hours of inter­views into one arti­cle that talked about how great it was to have the parade back after is was can­celled due to Covid for 2021.

Rose Parade Article

For those of you who don’t know much about the parade, here is a quick syn­op­sis. First held on Jan­u­ary 1, 1890, the Rose Parade is watched by hun­dreds of thou­sands of spec­ta­tors. The Rose Bowl col­lege foot­ball game was added in 1902 to help fund the cost of stag­ing the parade. It was start­ed to show­case the win­ter flow­ers and fruits of the region. The parade is held in Pasade­na, Cal­i­for­nia every Jan­u­ary 1 except when that date falls on Sun­day — then it’s held on Jan­u­ary 2. There have been very few excep­tions as to when the parade was not held. Dur­ing World War II and dur­ing Covid, there were not parades in 1942, 1943, 1944 and 2021. You can read the arti­cle for FREE here at The Bloomin’ News online.

Large Scale Florals Tutorial — with No Floral Foam

I also wrote the By Design arti­cle for this issue about how to cre­ate large-scale flo­rals with­out wet flo­ral foam (which can­not be com­post­ed or reused). I give away all the secrets to this tech­nique in hopes that we can encour­age more event florists to think sus­tain­ably wher­ev­er and when­ev­er they can.

Foam Free Large Scale Florals

How to Add Floral Design Instruction to Your Business Model

Last but not least, I also wrote an arti­cle on how to add flo­ral instruc­tion to your busi­ness mod­el. I ask ques­tions like, is this right for you? How can you add it incre­men­tal­ly as a val­ue add for your cus­tomers? Casey and I have been teach­ing for over 20 years. It’s hard work. We’ve learned the hard way on what to do and what not to do. You can learn all of this eas­i­ly by read­ing the arti­cle! How cool is that?

How to Add floral instruction article