In early August, days before the latest action thriller starring Ryan Reynolds and Samuel L. Jackson called The Hitman’s Bodyguard premiered in theaters, Casey hosted a group of 45 media folks and three “Bodyguards” for an afternoon of flower arranging.
You might be thinking, “What does flower arranging have to do with a Hollywood action movie?”
This activity was part of a press junket or film junket to promote the opening of The Hitman’s Bodyguard. Traditional press junkets include press releases, advertising campaigns, merchandising, franchising, media, and interviews with the key people involved with the making of the film, like actors and directors. We hosted an exclusive group of 45 members of the Hollywood media who also participated in other activities based on elements of the film by Lionsgate, such as “Car Racing” (Go Karts), “Being a Hitman” ( LazerTag), and “Playing with Tulips” (Flower Duet Workshop).