Hmmm.…what type of vase is best for my design! The New York Times wanted to know and so they interviewed Kit Wertz of Flower Duet for an extensive article in their Wirecutter section of the paper. According to their mission statement:
“Wirecutter’s mission is to recommend what really matters. Each year, we independently test and review thousands of products to help you find just what you need. Our goal is to save you time and eliminate the stress of shopping, whether you’re looking for everyday gear or gifts for loved ones.”
In the article, many different flower experts are quoted on how to combine flowers, the best types of vases to use and a little bit about technique and aesthetics in floral design. The article is called “The Right Vase for the Right Flowers” by Meg Muckenhoupt published February 9, 2014 — right before Valentine’s Day!
If you are wondering how we get interviewed there are many ways it happens. Sometimes we send out press releases about something our company is doing and that catches a reporter’s eye. We also subscribe to an email service called HARO which is short for “help a reporter out,” which often lists needs for reporters.
So, if you are an expert in your field and are looking for free press, these are ways to do it!
