We were pleased to pro­vide flo­rals annu­al­ly for the Think LA 2024  awards yes­ter­day at the icon­ic @beverlyhilton with the Atmos­phere spon­sor, Atmos­phereTV. Here is the process in our stu­dio for almost 100 cen­ter­pieces for the event that cel­e­brates “the cam­paigns, agen­cies, clients, mar­keters, media part­ners, and indi­vid­u­als that exem­pli­fy the best our region has to offer.”

Our flow­ers reflect­ed the invi­ta­tion and theme of the event with soft peach tones low­light­ed with dark pur­ples and magen­tas and a hint of palm trees to echo the icon­ic boule­vards of Los Angeles.

When we have a big event like this, it starts months in advance. We order the stick­ers for the spon­sor and the vas­es and put those togeth­er and then safe­ly store them away for the big event. Then a few days before we prep the vas­es with foam since the instal­la­tion at this par­tic­u­lar venue does­n’t allow us to use our carts. All of these had to be hand deliv­ered and we could not afford to spill water when we were car­ry­ing four or five arrange­ments at a time in long flower box­es we’ll recy­cle later.

Then a day or two before, we can green the vas­es — all 100 cen­ter­pieces — with rus­cus. The day before, we add the flow­ers so they have time to open up in the vase and look great. We water the vas­es along the way to make sure the flow­ers have enough hydra­tion and load up the van the morn­ing of the installation.