Flower Duet is a member of a wedding and event vendor think tank who meets to educate each other and our peers, to network with colleagues and develop professional relationships.
Our group, Wedding & Event Heroes, believes in sharing best-in-class ideas about how to work together, plan and create a perfect event with our vendor colleagues.
A Leadership Summit by the Pool
This year’s theme was the #CabanaBoss Leadership Summit where we all shared our experiences and expertise in regard to being a leader of our own organizations.
As business owners, we have employees and contractors we must keep motivated, educated and enthusiastic. As leaders, we need the same things and we shared how we accomplish these feats for ourselves and our workers.
We were fortunate to hold our event next to the ocean at the Cielo Point Pool. Our live music vendor, Alistair Tober of The VIPs Entertainment put his band members in the pool to float around and perform wonderful live songs during our networking and brunch hour.
We created a sign for the hashtag #CabanaBoss out of Galax leaves to make it an easy way for our guests to blog and post about the day. In addition to the greenery sign, we made a number of orange and yellow tropical-themed florals for the poolside cocktail and coffee tables.
Casey designed a cute way to float flowers in the pool using inflatable drink cozies!
It was a beautiful spring day at the coast overlooking the Pacific Ocean and we were delighted to be part of a wonderful group of vendors presenting to a top notch group of wedding planners and catering managers from Los Angeles and Orange County.
During the brunch, our guests dined on delicious food prepared by Terranea’s excellent chef and catering staff. My favorite was a version of Eggs Benedict in a clear class you could eat with a spoon!
Servers were passing a champagne cocktail and creating fresh mozzarella served with heirloom tomatoes and served with artisanal sea salt made from the ocean just below the resort.
For the Leadership Summit, we held three panel discussions where we answered questions that are often posed to leaders in today’s digital age.
You, The Leader
The first panel discussion covered what “You, The Leader” needs to keep you motivated, guide you on how to motivate others and how to keep the work/life balance as a business owner.
Amy Berman of Vanilla Bake Shop, spoke about how Winston Churchill’s quotes inspire her.
KC Campbell of VOX DJs, spoke about the conferences he attends to make sure he is executing the best practices for the DJ industry and Meg Walker of Made by Meg, spoke about how she balances work and home life so she can be an effective leader.
I was part of the second panel discussion which covered “Branding In The Digital Age.” Casey and I founded Flower Duet in 1999 as a side business when we still worked in IT jobs. I have a background in eCommerce and interactive marketing with expertise in Search. I have a good understanding of how people search for information on the Internet and know how to get people to land on our website to find our services and I helped others do that for their companies.
I spoke about the importance of maintaining a good website for your business and that over 70% of consumers access a website from mobile devices. Websites need to look great and work well on all types of mobile devices or consumers will take their business somewhere else.
Lisa Oler from Smile Lounge Photo Booth spoke about the best way to use social media for your business. She expressed how important it is to be genuine and real when promoting yourself as a brand.
Laura Clausen of Dish Wish has a background in branding and talked about the necessity to evolve your brand. As your company grows, it’s important to keep adjusting your brand to reflect the clients you want to attract for your business.
The third panel covered topics on how to keep your workers and contractors happy. Jackie Hanson of Design Visage talked about an annual trip her designers are treated to as a reward for meeting goals in the year.
Jeremy Berman of Vanilla Bake Shop spoke about how to keep everyone excited to come to work daily and treat people well and with respect. Leora Mauck of Copper Will Paper Studio talked about incentives for workers that were in the form of gift cards for work that is exceptional to help keep her employees motivated.
Learn more about our #WEHEROES members and their wedding & event businesses:
- Jennifer Messerli – Terranea Resort
- Meg Hall – Made by Meg
- Ida Gardner – Ida Gardner Events
- KC Campbell – Vox DJs
- Jackie Hanson – Design Visage
- Miki & Sonja Rakicevic – Miki & Sonja Photography
- Casey Schwartz & Kit Wertz – Flower Duet
- Leora Mauck – Copper Willow Studios
- Lisa Oler – Smile Lounge Photo Booth
- Alistair Tober – The VIPs Entertainment Inc.
- Amy and Jeremy Berman – Vanilla Bake Shop
- Laura Clausen – Dish Wish