Celebrate American Flowers Week 2018!

June 28 — July 4, 2018 - Celebrate Your Local Flower Farmer

This month in Wash­ing­ton, D.C., on June 29th, 2018 Flower Duet will join fab­u­lous flo­ral design­ers and farm­ers to edu­cate, inspire and help con­nect each oth­er through the love of local­ly grown flow­ers!

What is American Flowers Week?

Debra Prinz­ing, Slow Flow­ers founder and cre­ative direc­tor, announced details for the 2018 Amer­i­can Flow­ers Week cam­paign and unveiled five flo­ral fash­ion looks fea­tur­ing icon­ic Amer­i­can-grown botan­i­cals. Amer­i­can Flow­ers Week is pro­duced by Prinzing’s Slowflowers.com, the com­pre­hen­sive online resource that con­nects con­sumers with local, sea­son­al and sus­tain­able flow­ers. Since 2015, Prinz­ing has staged a week-long cel­e­bra­tion of domes­tic flow­ers to raise con­sumer aware­ness and unite America’s flower farm­ers with the U.S. flo­ral indus­try. Last year, that effort gen­er­at­ed more than 5.2 mil­lion social media impres­sions on Twit­ter and Insta­gram in a sin­gle month, demon­strat­ing the pow­er of images, ideas and val­ues that pro­mote Amer­i­can Grown Flow­ers.

What began as a grass­roots effort to pro­mote domes­tic flo­ral agri­cul­ture has gained sig­nif­i­cant momen­tum, with more farm­ers and flo­ral design­ers embrac­ing Amer­i­can Flow­ers Week as a plat­form to show­case their busi­ness­es. At the same time, con­sumers are inspired to learn more about the peo­ple who grow and design with the flow­ers they love,” Prinz­ing said. “The Slow Flow­ers Com­mu­ni­ty is dynam­ic and diverse — and par­tic­i­pants under­stand that theirs is an unique sto­ry that res­onates with flower buy­ers seek­ing rel­e­vance and sus­tain­able options. It’s fit­ting that Amer­i­can Flow­ers Week rais­es aware­ness and cel­e­brates local and domes­tic flow­ers dur­ing a new flo­ral hol­i­day that coin­cides with Inde­pen­dence Day.”

One way you can par­tic­i­pate in Amer­i­can Flow­ers Week is to attend The Slow Flow­ers Sum­mit in D. C. with us! But if you can­not attend, here are 9 ways you can cel­e­brate flow­ers grown in your own back­yard

Amer­i­can Flow­ers Week receives spon­sor­ship from Syn­di­cate Sales, Johnny’s Select­ed Seeds, Long­field Gar­dens, Mayesh Whole­sale Florist, Seat­tle Whole­sale Grow­ers Mar­ket, the Asso­ci­a­tion of Spe­cial­ty Cut Flower Grow­ers, Florists’ Review mag­a­zine and Arc­tic Alas­ka Peonies. Amer­i­can Flow­ers Week sup­port­ers can find more infor­ma­tion and resources at americanflowersweek.com. Down­load­able fact sheets, info­graph­ics and 2018 Amer­i­can Flow­ers Week logo and social media badges are avail­able for grow­ers and florists to use for mar­ket­ing and pro­mo­tion efforts. Par­tic­i­pants are encour­aged to use the social media tag #Amer­i­can­flow­er­sweek to help spread the word about this cam­paign across all plat­forms.

For the 2018 fes­tiv­i­ties, Slow Flow­ers has again com­mis­sioned five teams of flower farm­ers and flo­ral design­ers to cre­ate botan­i­cal
wear­ables as a cen­ter­piece of Amer­i­can Flow­ers Week. Each look is unique to the loca­tion and sea­son where it was pro­duced and pho­tographed, with design nar­ra­tives that ele­vate flow­ers and foliages as works of art. Florists’ Review mag­a­zine, for which Prinz­ing is a Con­tribut­ing Edi­tor, will pub­lish high­lights of the 2018 col­lec­tion in its June issue after which more images will be pub­lished at AmericanFlowersWeek.com. Par­tic­i­pat­ing Slow Flow­ers design­ers include Kel­ly Shore of Petals by the Shore (Dam­as­cus, Md.), Hed­da
Brorstrom of Full Bloom Farm (Sebastopol, Calif.), Car­ly Jenk­ins of Killing Frost Farm (Mis­soula, Mont.), Ali­son Grace Hig­gins and Nicole Cordier of Grace Flow­ers Hawaii (Honoka’a, Hawaii) and Faye Zier­er Krause of Flo­ra Organ­i­ca Designs (Arca­ta, Calif.).
The Amer­i­can-grown flo­ral looks fea­ture flow­ers and foliages donat­ed by Scenic Place Peonies (Homer, Alas­ka), Aztec Dahlias (Petaluma, Calif.), Full Bloom Farm (Sebastopol, Calif.), Killing Frost Farm (Mis­soula, Mont.), the Seat­tle Whole­sale Grow­ers Mar­ket (Seat­tle, Wash.), Sun Val­ley Flo­ral Farms (Arca­ta, Calif.) and  six farms on the Big Island of Hawaii, includ­ing J & D Farms, Pacif­ic Flo­ral Exchange, Hawaii Isle Flow­ers, The Orchid Peo­ple, ESP Nurs­eries and High Coun­try Farms.

Categories