June 2018 News
Slow Flowers SUMMIT — June 29th, 2018!
Coincides with American Flower Week!
This month in Washington, D.C., on June 29th, 2018 Flower Duet will join fabulous floral designers and farmers to educate, inspire and help connect each other through the love of locally grown flowers!
One way you can participate in American Flowers Week is to attend The Slow Flowers Summit in D. C. with us! But if you cannot attend, here are 9 ways you can celebrate flowers grown in your own backyard!
TO BE PRESENTED AT THE SLOW FLOWERS SUMMIT 2018!
For our portion of the day’s events, we will cover how we expanded our business from a small boutique operation to a full-service wedding and event design studio which offers in-person floral workshops and online flower classes, too! We will offer our five ways to expand your floral business and how we approach teaching students whether they are beginners or advanced floral designers.
Time is short! Buy your tickets today!
We are very excited about our appearance and presentation at The 2nd Annual Slow Flowers Summit on June 29, 2018, in Washington, D.C. — our old stomping grounds.
Casey and Kit will be talking about our diversified business model. We’ll educate floral designers and florists on how to expand their business to include education.
There is a fantastic lineup of speakers for this event including a keynote by Christina Stembel of Farmgirl Flowers and a panel with our fellow LA flower guru, Mud Baron and Maryland urban flower farmer, Walker Marsh of Tha Flower Factory. Other featured speakers will be Mary Kate Kinnae of The Local Bouquet, Kelly Shore of Petals by the Shore, Jonathan Weber of greensinner and our hostess with the mostest, founder of the Slow Flowers Summit and Slow Flowers movement, Debra Prinzing, of SLOW Flowers.
Join us for American Flowers Week in our Nation’s Capital! Casey and I grew up there. We know where to go and what to see. Reach out and ask our advice and we hope to see you there!!
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5th Annual Event by the WEHEROES at Terranea Resort
May 8, 2018 Featured “How to Be & Stay #onthelist!”
All Photos by Miki & Sonja Photography
We love being part of this fantastic group of vendors who meets once a month to discuss how to grow our businesses and be the best we can be in our industry. So happy to share what we learn together to vendor peers in our 5th annual spring educational event at Terranea Resort. Here’s a highlight of this year’s brunch and presentation we held on May 8, 2018 at the award-winning and wonderful seaside venue.
Video from #OnTheList by Boffo Video on Vimeo.
We have a wonderful team of members in our Wedding and Event Hero group. And this year, we all worked together to create another information-filled presentation for our vendor peers. Here is our team:
Jennifer Messerli – Terranea Resort
Jackie Hanson – Design Visage
Miki & Sonja Rakicevic – Miki & Sonja Photography
Casey Schwartz & Kit Wertz – Flower Duet
Lisa Oler – Smile Lounge Photo Booth
Alistair Tober – The VIPs Entertainment Inc.
Amy and Jeremy Berman – Vanilla Bake Shop
Courtney Lipthay – Cecile’s Paper Company
Stella & Paul Santiago – Boffo Video
This year’s event also featured beautiful donated linens from Wildflower Linen and La Tavola Fine Linen.
Casey Schwartz and Kit Wertz of Flower Duet at the #onthelist event at Terranea Resort on May 8, 2018.
Guests were encouraged to write down what they sought to get vendors on their own lists for a chance to win a stay at Terranea or this fabulous place setting from Dish Wish.
Here is one of our cocktail designs featuring flowers in the on-trend color theme of Chambray and Terracotta! Flowers by Flower Duet.
Guests were hands-on for a “Flat Lay” floral demonstration during the social hour with Cecile’s Paper Company, Courtney Lipthay.
VIPs Entertainment provided a wonderful live trio for the brunch hour at Terrranea for our #onthelist event.
Guests mingled, networked and brunched before the presentation on the Palos Verdes Ballroom Terrace at Terranea.
Flower Duet added two types of peachy roses to complement the Terracotta roof and patio of the Palos Verdes Ballroom Terrace.
Guests learned the ins and outs of “Flat Lay” design with Cecile’s Paper Company and Flower Duet’s flowers. Here is a sample.
Kit Wertz (left) and Casey Schwartz of Flower Duet gave a presentation about how to “Get on the list” of a luxury venue with the Guests using humorous anecdotes to help guests remember key tips.California Wedding Day #Bestof2018 Awards Gala at Vibiana
Article and Photos by Kit Wertz
Here are some photos and highlights of our section for which we designed flowers of the California Wedding Day Best of 2018 gala held at downtown Los Angeles’s historic Vibiana.
That event “celebrated the Golden State’s chic and eclectic style, from San Diego to Silicon Valley,” says its sponsor on its website.
California Wedding Day hosted more than 500 of Southern California’s top wedding industry professionals to celebrate the finalists for Best of 2018—and announce the winners. Flower Duet was pleased to be nominated for the 2nd year in a row for “Best Wedding Florist in Los Angeles” and congratulation Lotus and Lily for her win in our category.
Under the direction of Lisa Khan of Lisa Khan Events and Jason Rhee of Rheefined Events, with support from Rayce Pr, we joined forces with a talented team of vendors (see list below) to create a few fabulous vignettes of LA area life.
Kit Wertz and Casey Schwartz of Flower Duet pose in front of their graffiti flower wall they designed and installed for the Los Angeles section of the #CWDbestof 2018 Award gala. We designed it to look like flowers were painted on a corrugated wall in LA and after all … to quote Randy Newman: “We love LA.”
Inspired by the city of stars, Bob Gail Events provided a 6’ Hollywood sign and an oversized Director’s Chair to compliment a customized “Walk of Fame.”
Flower Duet added an oversized “Girl Boss” flower design with callas and anemones for the oversized desk in Hollwyoodland!
Flower Duet’s flower graffiti wall complements the real-life graffiti art that was part of the LA display at #CWDbestof2108 at Vibiana.
Flower Duet’s pink flowers add drama to the table before its place setting is complete for the LA Gala.
Here is a couch perspective of the Palm Springs section of our display. We created a flower wall treatment with gold hoops, palms and flowers.
Palm seed pod filled with succulents and washed out roses to create an ethereal desert feel for the Palm Springs section of the California Wedding Day Best of 2018 Awards Gala at Vibiana!Credits:
This Month’s Free Online Flower Class
Each week, we offer a new flower lesson as part of our Flower Arranging Fridays series calling it “A Full Bouquet of Lessons one Stem-At-A-Time.”
Our Flower Arranging Fridays series is a perfectly-sized approach to learning the art of floral design. With each mini-class, we’ll show you a truly useful floral design technique in a current event floral design style. This class series will keep you wondering what we’ll show you next!
As part of each class, you’ll receive:
1. A downloadable PDF list of supplies including the flower recipe.
2. Easy-to-follow mini video lessons so you’ll never have to rewind the video to see a step again.
3. Tips and florist secrets to help you be a successful floral arranger!
June 2018 Free Online Flower Class
Each month, we’ll make a flower class from this series FREE for anyone to test out for a month. For our 2018 June selection, Casey shows you how to create a soft pastel-inspired design that is great for an outdoor event from a wedding to a brunch to a summer garden party
What you’ll receive for this class:
- Downloadable supplies list
- All About Roses Lecture you can download
- All About Hydrangeas
- 8 videos
- Tips on how to group flowers for maximum impact!
Join this class for free this month!
Book Recommendation for Succulent Lovers!
By Kit Wertz
Last month, I was finally able to meet Debra Lee Baldwin in person after years of emails and messages. She featured one of our succulent bouquets in her book, Succulents Simplified (see page 209!).
My friend Laurie, is a member of the Palos Verdes Garden Club and invited me to attend a talk by Debra given to the club in Palos Verdes.
It was so fun to catch up with Debra and I really enjoyed her talk. One of the takeaways I had was a phrase she used to describe good design principles whether it be for a yard or a container. The phrase is “contrast and repetition = good design.” I think this is a great guide for floral design, too!
Each customer who purchased a book at the event received them in a lovely watercolor shopping bag.
Kit’s friend Laurie (lower right) chats with a fellow PV Garden club member during the event for Debra Lee Baldwin.
This caught Kit’s eye — a creation by one of the Garden club members — used as decoration for the event!
DESIGNING WITH SUCCULENTS
Illustrated with 400 beautiful photos, this is a completely revised second edition which includes the essentials of the first along with ten years of new ideas from the Doyenne of Succulent Design!
SUCCULENTS SIMPLIFIED
Baldwin’s third book about succulents is “a kind of prequel to the previous two.” It’s a guide for new enthusiasts, a reference for anyone seeking a good overview and some cool design ideas including a bridal bouquet by Flower Duet on Page 209!
SUCCULENT CONTAINER GARDENS
Shows how anyone regardless of climate or space constraints can grow sculptural, low-water succulents in a wide variety of easy-care and beautiful potted gardens.
— Best succulents for pots
— Small-space solutions indoors and out
— Smart, simple plant care techniques
— 300+ colorful and creative ideas
SENSATIONAL SUCCULENTS COLORING BOOK
Features 75 illustrations by renowned European artist Laura Serra inspired by my photographs (including many from my books). Sensational Succulents showcases an extensive array of succulents and emphasizes their melodic geometry and exquisite patterns. This beautifully illustrated book offers hours of restorative, creative fun and a fresh way to enjoy your favorite plants.
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Read more Flower Duet News & Newsletters from past years:
Each month, we cover a current event in the floral trade, florals from real weddings, our latest flower adventures and endeavors, design tips, current floral trends, floral design classes and workshops, book recommendations and floral tool tips.
Since 2010, we’ve created a hot list of what’s on for floral design in and beyond Southern California. As guest speakers inside and outside of California, we know what clients need in the wedding and event industry. We are your trusted resource for floral design tips and techniques for all levels of the flower enthusiast.
We are Kit Wertz and Casey Schwartz, the sister design team of Flower Duet. We are committed to educating our students and fans since we started our floral design business in 1999.
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